If we include consumer reviews or feedback about listed brands, then we willingly also adhere to FTC Guidelines prohibiting the biased manipulation of consumer reviews.
- We do not offer inducements to a customer in return for a positive review; pretend to be a customer; or write fake reviews about their own or other businesses' goods or services.
- We ensure that advertising and paid promotions are clearly identifiable to readers as paid-for content.
- If we display consumer reviews we clearly state how reviews are obtained and checked; publish all reviews (including the negative ones) provided they are genuine and lawful; and explain the circumstances in which reviews might be edited or not published at all (for instance if they include abusive language or defamatory remarks).
- We also ensure that there is no unreasonable delay before publishing reviews, and have appropriate procedures in place to prevent fake reviews.
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